If there’s anything that can be said about the start of the new decade, it’s that 2020 and the years to come have put the world in more uncertain times than ever before. With the onslaught of COVID-19 to geographical disasters across the globe to the hints of a recession starting to show, it’s natural that industries have started to slow and companies are finding it harder to make ends meet.
One of the sectors that has found itself in troubling waters is real estate – the reality of a hefty investment paired with the struggle of people for basic necessities means that property is not top on many peoples’ to-buy list.
But this doesn’t mean lost cause, instead, it’s a wake-up call for real estate businesses to get on their feet and start marketing. Not only will marketing efforts help bring in more customers by targeting the right market, but they’ll also push up your brand image in the industry, helping solidify your business.
Now, you might be wondering which marketing route will work best for a real estate business. And while the final call is in your hands, there are some tools that can help you out!
Here are 4 marketing tools to promote your real estate business:
Believe it or not, Instagram is one of the biggest marketing tools out there. Gone are its days of being solely an image-sharing app, today, Instagram is leveraged by businesses all across the world to market their products and services to an ever-expanding audience.
As a real estate business, you can use Instagram to display your current listings via pictures on your feed. Not only will followers be able to see exactly what they can buy, but the direct interaction that Instagram allows through comments, DMs, and story replies means that your real estate business might be able to form solid customer bonds.
And of course, you can always host live sessions and post polls and Q&As to take recommendations and preferences from your audience, helping your real estate business refine itself.
2. Use Real Estate Flyers
A good flyer is a marketing tool that’s hard to beat. Visually appealing, containing all the necessary information, allowing direct customer deliverance, and cost-effective, flyers are one of the top marketing strategies of their time.
To make life easier for yourself in terms of your real estate flyer marketing, you can use PosterMyWall’s online flyer maker. With dozens of real estate flyers to choose from, promoting your real estate business will become a walk in the park. Easy to customize and download, you’ll be able to create real estate flyer designs from scratch or via templates in a matter of minutes – and that too for free!
And since the tool is so easy to use, you won’t even need to hire the services of a graphic designer.
3. Email Marketing Tools
With the amount of time that people spend glued to their phones and laptops, the email medium is actually one of the best ways to reach your target clientele. Not only will an email command direct attention, but since it’s all online, distribution is also easier.
For an email to work, you need to pay special attention to its subject line as that’s the trick to getting your email read. Go for a line that’s short, catchy, if possible addresses the recipient by name, and mentions some sort of an incentive, attracting the recipient to open it and read. The content, of course, then needs to be a good mix of written and visual material, making sure to add a CTA to seal the deal.
And to make the whole process of email marketing easier for your real estate business, you can always use tools such as Mailchimp or HubSpot.
What might be perceived as a recreational platform, YouTube has unparalleled potential as a marketing tool – especially for a real estate agency. With the help of a talented videographer, you can create short videos of your real estate listings, uploading them on your YouTube channel to attract viewers.
By showing potential clients exactly what is up for grabs, people are likely to be interested in initiating the viewing process, helping you on your way to making a sale. After all, it’s hard to pass up on a pretty house when you can envision yourself living a dream there.
So, if you’re looking to promote and market your real estate agency, then these digital marketing tools have got your back. Just be sure to implement them strategically and to always include your own creative flair!